They are omnipresent on YouTube, Instagram and Facebook: Influencer are opinion makers and more and more important – especially for lifestyle-brands. But good Influencer Marketing needs to be believable. Only then there will be more response in comparison to normal advertising.

How does Influencer Marketing work successfully? JANUS presented the answers within a workshop featuring photo artist and influencer Laura Zalenga in Venice. With more than 145,000 followers on Instagram and over 430,000 followers on Facebook she is one of the most successful photographers on web. She teaches photography, holds speeches and travels around the world looking for special places and magical light.

It is the honest emotions in her fascinating series of pictures, which she shot in Venice on behalf of JANUS for the Italian design luminaire manufacturer Artemide. In each case more then 5,000 likes, consistently positive user-comments and additionally a high-quality postcard series for the point of sale – that means measurable performance, high scope and overall: customer satisfaction.